Make Money · YouTube

AdSense + sponsorship in one math.

Long-form, Shorts, or mixed. Plug monthly views, niche, region, sponsorship density. See realistic total revenue.

Inputs

Format

% long-form (mixed) Only used when format = mixed.

Monthly views (total)

Niche

Audience region

% videos sponsored

Sponsorship basis

Sponsorship rate ($) Typical $500-$5K/video for sub-100K subs.

Monthly AdSense

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Monthly sponsorship

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Total monthly

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Annual revenue

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YPP eligibility (Jan 2026): 1000 subs + 4000 watch hours (long-form) OR 1000 subs + 10M Shorts views in 90 days.
YouTube takes 45% of long-form ad revenue (you keep 55%) and a different cut for Shorts. RPM here is already creator RPM.
Shorts RPM is roughly 30-50% of long-form; midpoint 0.4x used.
Sponsorship rates vary $500-$50K. Use your own actual rate, not a hype number.
Real net = gross − taxes (25-37% self-employment in US).
Sources: 2026 niche RPM data from OutlierKit, FluxNote, vidIQ, MilX. Last reviewed 2026-05-22.